Would-Be Product Manager’s Instruction Manual
People often describe a product manager as “CEO of the Product.” This sounds appealing, but the reality is that product…
Product Management Unpacked
Month: August 2018
The Skills It Takes To Become a Product Manager
To become a great Product Manager, takes a lot of skills — business acumen, technical smarts and emotional intelligence. Many parts will…
Where Does Product Management Fit?
Recently a CEO asked me if the marketing department should include product management and marketing communications. His concern was that…
